We all know the term HPIC “Head Person In Charge” which is who we all strive to be. Let’s revamp, change, and kick this concept up a notch, to include marketing leaders with in the beauty industry. When it comes to leading a marketing department there are three main concepts we all need to understand.
Know Yo Shiz
As a leader you need to know all aspect of the industry you’re in. Start with understanding keywords or what language your industry communicates in. Know what baking, strobing, cut crease, and “eyebrows on fleek “all mean. Understand the difference between having a beat face, and getting beat in the face.
Being a leader means you have to serve your team as a confidant and that liaison between the team members and upper management. The last thing your team needs is to feel as if they are unappreciated or taken advantage of. Become that Superman to their Lois lane.
You Can Do it !
Leaders are to inspire, give their team mates the ol’ pat on the back when needed. Make sure that as a leader you practice what you preach to give your team members someone to look up to. Make sure you come to work on time, give your best effort, and go over and beyond the call of duty to make sure work is completed on time. If you apply these three main concepts you too will become the HMLIC.