As marketers, we have learned that in order to run a successful marketing campaign we need to target our audience. We have also learned that with the correct research we can be more effective with our marketing campaign.
Now we need to know what device is more effective when it comes to marketing towards your target audience. Cell phones are the best devices used for marketing. Everyone has a cell phone, there are 5 billion active mobile users around the world. In the United States, 100 percent of people from 18-29 have cellphones. With this information alone you should see that utilizing mobile devices for marketing will have a higher and better response than any other means. Mobile devices are with our target audience all the time. So, we must make sure that our advertisement, website, or application is mobile friendly.