PITCH PERFECT: I DON’T MEAN THE MOVIE

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Creating a pitch can sometimes be tricky. In order to create a perfect pitch, you need to show your client that your able to target their audience effectively. There are three steps to ensure your pitch towards potential clients is perfect.

Get to Know Me

You need to understand your client’s brand and the message they want to portray. The better you understand your client’s brand the easier it is to develop a pitch they would appeal to. For example, Carnival Cruise Lines is known to be a family originated company. The last thing you want to pitch to them is the idea of a college spring break cruise.

Know Your Stats

Data is everything when comes to marketing, It’s the way we speak. With data were able to choose which market segment to pursue, or how to probably target that audience. By simple calculations were able to determine the better approach when it comes to choosing a distribution platform in order to send out your message.

Creativity

Be creative, it’s our role as marketers not only to use science in the form of statistics but an art in the form of creativity to appeal to your target audience. What colors, themes or even sounds appeal to your client and consumers. Be creative when thinking of a campaign slogan or message. It needs to be catchy and relate to the audience your trying to capture, mean while keeping the company’s brand in mind.

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