Email Me!

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Have you ever wanted to sale a product to a consumer and they simply hand you their business card and say “Eh, email me the details.” This is an old tactic to shoo away annoying salesmen. Within digital marketing we have multiple tools to use to interact with our consumers. Platforms such as social media, digital advertisements, and email marketing are great ways to contact your audience about your product information. Email marketing over other platforms has many advantages. For one, it’s a digital tool in which you can directly send your website information to your target audience. Two, it can be automatically individualized to where you can personalize your email messages prior to sending out. Three, this option allows direct response; your target audience is able to reply to your email with any additional questions. So, the next time you ask for someone’s information and they say email me, take them up on that offer.

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