Back in ancient times many people would tell stories about great adventures or tragedies that have happened in the past. Whether it’s through a play production, or through a grandparent talking to their grandchild right before bedtime. Storytelling has always been an artform. Today this artform has changed more visually but still hold on to its basic values as its ancient counterparts. Today’s marketers use different platforms to create storytelling advertisements for a particular product. Marketers want to build that close relationship with their target audience. Consumers want to feel that emotional connection with characters with in the ad. Let’s take the McDonalds Donut Commercial (see above) for example. The dad in this commercial seem stressed out, annoyed, and just ready to get the day over with. The older gentlemen in the car ahead sees and feels his pain so he purchases donuts for them. For a consumer they also feel the dad’s pain and wishes him good luck with the day ahead. The consumers can also see this commercial as an act of kindness.
“The most powerful person in the world is the storyteller. The storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs