In today’s society we have been groomed that making a mistake is unacceptable or the end of the world. As a marketing leader if we made a mistake, it can result in loss of creditability, loss of profit, and even loss of job. The issue around making a mistake can result in stagnation in which there is no forward mobility due fear of making a mistake. We need to break free of this mentality. During the Digital Branding Analytics Miami 2019 Conference (#DBAmiami) Joni Fernandez Marmo, a Professor at Florida International University stated, “be courageous, be bold, take risk, it’s okay to be afraid, the key is to face that fear and just go for it.” I would take this concept a step further and say before you take action on an issue think about the worst possible result. If you can live with that worst-case scenario, then go for it. This is a great mindset to have when you as a marketer, want to try something new but worried about consequences. Inventions such the ink-jet printer, potato chips, post it notes, and even Coca Cola were all created by mistake, and they have been proved to be influential to society. We need to break away from the concept that we are perfect, were humans, with flaws, and in perfections. That’s what makes us unique in this world, we need to take chances, and we need to make mistakes in order to improve.