Presentation is Key

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One of the most common phobias in the world is glossophobia, the fear of public speaking. As a marketer, we need to break through that shell in order to properly present a brand strategy, marketing plan, or even a marketing idea. If you have a presentation and your extremely lost on how to properly present your material, well, you’re in luck. There are three tools that can help you. First, understand the material. By understanding the material, you can you become the subject matter expert. You’re able to answer key questions that clients have during the presentation as well, which can be considered as “brownie points”. Second, make sure you have back up material in case of technical difficulties. No matter how much you practice technology can be sometimes be unpredictable. I don’t know how many times I did a run through of my presentations the day before, and on the day of my presentation, the sound doesn’t work, the screen isn’t set as it should be, or the company’s projector is missing. When conducting a presentation have print out available as well. If you have technical issues the printout is a great way to continue the presentation seamlessly. Your client will also be able to follow along and write key questions on print outs. Lastly make sure you practice. By practicing your material you’re able to do the presentation with more fluidity. As you constantly recite the information you being to gain rhythm as you present, once you get into your groove your able to present more effectively without missing key details of your presentation. There are so many ways to present material but utilizing these three tools can take your presentation from a snooze fest, to something more memorable.

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