We look at social media platforms such as Facebook, Instagram, YouTube, etc as a gateway to targeting our audience directly. Traditional marketing methods usually allow marketing managers to send an advertisement towards its target audience without proper feedback or engagement. Social media marketing on the other hand is the use of social media to facilitate exchanges between consumers and organizations. With the introduction of Social Media marketers are now able to engage with the target audience and receive vital feedback on marketing campaigns and other social media post. Let’s take a look at the Popeyes Chicken Sandwich debacle. On August 12, Popeyes launched their biggest campaign utilizing social media engagements. With the caption of “A chicken sandwich that is better than Chick-fil-A.” This sole statement caused a viral epidemic which resulted in $25million in sales for Popeyes and over a million retweets, memes and other mentions. A great example of Social Media Marketing done right.