Marketers are always taught to seek out the Return on Investment on a certain campaign. The CEO wants to see numbers, they want to see the how much of a profit they would receive. Unfortunately, digital marketing cannot provide an actual ROI. When a campaign is created, usually the objective is building brand awareness and increase brand loyalty to its consumers. These steps will in turn increase the customer lifetime value of that consumer. It is hard to attach a monetary value to a campaign when we would need to evaluate the lifetime value of a particular customer. The way to accurately calculate Social Media ROI is to look at certain KPIs such as, total number of views, total numbers of clicked ads, and even total number of followers. All of these values can provide you a better understanding of how long a consumer will engage, purchase your product and build that brand loyalty.