As marketers we push for a company to use a multichannel communication, in which the concept starts from the company then pushes outbound communication. This type of communication usually begins from the company’s perspective and then transitions outward to it’s consumer. Omnichannel on the other hand begins with the consumer and then considers interactions. Which means that the content is all consumer based. Omnichannel focuses on the consumer and then cater it towards its target audience. When we focus on consumer-based marketing companies will receive better results because it is more targeted towards consumers who will purchase your product. The best way to achieve results for your marketing campaign will be a consumer-based concept, ultimately the Omnichannel way.