Tag: CX

Consumer Experience is WORTH IT!!

closeup photo black door yes we are open signage
Photo by Artem Beliaikin on Pexels.com

Have you ever walked into a business were products were not stocked, shopping carts were unavailable, and employees have a bad attitude towards customers? How did you feel? Did you want to continue shopping there as a consumer?  Of course not, why? Because the consumer experience was terrible. Consumers want to have a memorable and pleasant experience during their consumer buyer journey. The key is making this buyer journey as painless and comforting as a possible. This includes amazing consumer service. Business qualities such as, restocking products and being proactive on solving potential consumer problems will leave a great experience for consumers.  When consumers are happy, their experience is better, and money will be spent. On the other hand, if the experience isn’t good, you will risk the potential of losing a customer.  According to invesproc.com, the probability of selling of an existing consumer is 60%-70%, while the probability of selling to a new prospect is 5% – 20%. With a horrible consumer experience, you could risk losing a consumer and minimizing your chances of selling product, which will affect your company profits. So, when you ask me if consumer experience really worth is? My answer is of course it is!