Tag: digital marketing

What’s Up with My Investment ?

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In the business world, we want to make money. Money, Profit, Revenue, Dollar, Dollars, Bills Yall. Any entrepreneur or CEO of a major corporation has the goal of growing their business, gaining a larger Market Share, and improving customer life time value. With the money, time and effort that they have invested with in a company, they want to see results. These results are the Return on Investment (ROI). This value is calculated by the following equation. The ROI is usually expressed as a percentage.


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For example, as a CEO I spent $500 to build my clothing business within two weeks I gained a total of $2000 from sales of basketball shorts. What is my ROI?

(2000-500/500) x100= 300%

In the above example I received a 300% ROI in my business. Which is great! These results are what CEO’s want to see. They want to see a higher revenue then what they invested.

Digital Marketing Simulations

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Have you ever wondered how marketers can gain marketing experience without taking one step in the work force? Easy, the use of Marketing Business Simulators. These simulators allow marketers to test certain a marketing campaigns and gain real time experiences and results. I actually used a simulator recently and I enjoyed every minute of it. I was allowed to manage a marketing budget, choose what type of advertising I wanted to fund, and even review data collected from previous years to make more efficient decisions. There are plenty of business simulators to choose from and they can be pretty pricey. The fact that your gaining experience without risking millions of dollars on advertising is priceless. So, do yourself a favor and try a simulator prior to making an important business decision, this system can help you save money, and even your job.