Critical thinking is defined as “the objective analysis and evaluation of an issue in order to form a judgment.” (oxford dictionary). Marketers need to utilize their critical thinking skills in order to implement an effective marketing campaign. Marketing campaigns require constant analysis during its effective dates. Situations in the campaigns can always change. A great marketer will analyze the results of the content presented and quickly adjust in order to achieve the desired business goal. This is why critical thinking is extremely important for marketers. Marketers need to think quickly when a problem arises to avoid spending more on advertising cost during a campaign. Most importantly, critical thinking can help marketers predict future problems that may arise. The faster we learn the problems the quicker were able to solve for these problems. Critical thinking is key to become an effective marketer.