It is hard enough trying to get participants to take a survey, and when you finally get participants, you want to get valuable information from these surveys. Understanding how to properly conduct a survey will help you get the results you need for your marketing research project. In order to conduct a good and more productive survey you need to remember one key, have an objective. In marketing if you don’t have a goal or objective in mind you want be able to properly evaluate your survey or campaign. A well organized and thought out objective can provide you with organized survey questions. These questions can then be targeted to get accurate data that you can used to run an effective marketing campaign. That objective is the foundation to running an effective survey. Just think about it you can’t build a house without a well-established foundation, so how would you expect to get the results you need without a thought-out survey objective?