Starting a marketing agency is already hard enough. When you finally receive an RFP and you have the opportunity to present to a company. This is where some marketing company’s fail. In order to develop an outstanding presentation, you need to complete these 3 steps. The first step would be to fully understand the company. You need to pull up industry trends, financial records, and other information about the company so that you can fully understand company. When you understand the company, you can truly get to the bottom of the company’s audience, strengths and weaknesses. Second, develop an angle. This means that you need to have an approach to completing this presentation. Are you going to rebrand, create a marketing campaign to increase engagement, maybe even creating a public relations campaign? Lastly, conduct your research. To truly understand your company, you need to conduct research, and gain information to build your angle. The more information you have the better your able to complete your marketing campaign. Hopefully these steps can help you develop your presentation. Maybe you might get the proposal too.