As part of the millennial generation I remember the huge shift towards the use of technology. I had the Windows 95 desktop computer, using the Yahoo or AOL search engines, and communicating online through MSN Messenger. I also remember when cellphones first hit the scene. I remember the old Clunky Nokia brick phone that seemed to be indestructible. Today our younger generation has way more advanced technology at their fingertips. Children at the age 12 or 13 already have smartphones, usually using them to view videos, or follow their favorite social media influencer. Some children even have access to purchase items through their mobile device. Marketers need to utilize this information as an advantage to target teenagers. For instance, you’re marketing a video game product in which your target audience is teenagers. A great marketing campaign would be using mobile friendly websites, along with partnering with well-known social media influencers to target that audience. Today’s advances in technology along with the high usage of these devices is great way to market towards teens.
Tag: mobile marketing
As marketers, we have learned that in order to run a successful marketing campaign we need to target our audience. We have also learned that with the correct research we can be more effective with our marketing campaign.
Now we need to know what device is more effective when it comes to marketing towards your target audience. Cell phones are the best devices used for marketing. Everyone has a cell phone, there are 5 billion active mobile users around the world. In the United States, 100 percent of people from 18-29 have cellphones. With this information alone you should see that utilizing mobile devices for marketing will have a higher and better response than any other means. Mobile devices are with our target audience all the time. So, we must make sure that our advertisement, website, or application is mobile friendly.